SHEDx: Selling Out Your Show at the Edinburgh Fringe
Hosted by Grace Dickson
Shedinburgh
17 Aug
August 2025
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With thousands of shows vying for attention every August, how do you cut through the noise and fill your seats? This SHEDx panel brings together some of the best in the business to share the strategies, secrets and creative thinking behind successful Fringe marketing. Hosted by Grace Dickson (Producer, GDP; Associate Producer, Francesca Moody Productions), with Lauren Carroll (Head of Marketing, Underbelly), Eleni Cashell (Social Media Manager) and Michelle Mangan (PR Consultant), we’ll explore everything from building a buzz before you arrive to keeping audiences coming back.
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